Brand management : co-creating meaningful brands (Record no. 249521)

MARC details
000 -LEADER
fixed length control field 00507nam a2200181Ia 4500
005 - DATE & TIME
control field 20191127171500.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190329s9999 xx 000 0 und d
020 ## - ISBN
International Standard Book Number 9781473951983
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.827
Book Number BEV
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Beverland, Michael
245 #0 - TITLE STATEMENT
Title Brand management : co-creating meaningful brands
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Sage,
Place of publication, distribution, etc New Delhi:
Date of publication, distribution, etc 2018
300 ## - PHYSICAL DESCRIPTION
Pages xvi, 400p.
650 ## - SUBJECT
Subject Management
650 ## - SUBJECT
Subject Brand Management
942 ## - Item Type
Koha item type Lending - SOD
100 ## - MAIN ENTRY--PERSONAL NAME
-- 79292
650 ## - SUBJECT
-- 79293
650 ## - SUBJECT
-- 6488
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Design Studies Central LIBRARY Central LIBRARY R13 - General Collection (D-L) 04/08/2019 TV Enterprises 4253.83 2 658.827 BEV DD58580 12/02/2019 11/27/2019 8507.00 04/08/2019 Lending - SOD