Brand management : co-creating meaningful brands
Beverland, Michael
Brand management : co-creating meaningful brands - New Delhi: Sage, 2018 - xvi, 400p.
9781473951983
Management
Brand Management
658.827 / BEV
Brand management : co-creating meaningful brands - New Delhi: Sage, 2018 - xvi, 400p.
9781473951983
Management
Brand Management
658.827 / BEV