Brand management : principles and practices (Record no. 246435)

MARC details
000 -LEADER
fixed length control field 00547nam a2200193Ia 4500
005 - DATE & TIME
control field 20241108145804.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190228s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 9780198069867
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.827
Book Number DUT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dutta, Kirti
245 #0 - TITLE STATEMENT
Title Brand management : principles and practices
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi:
Name of publisher, distributor, etc Oxford University Press,
Date of publication, distribution, etc 2012
300 ## - PHYSICAL DESCRIPTION
Pages xxiii, 455p.
500 ## - GENERAL NOTE
General note reprint 2019
650 ## - SUBJECT
Subject Management
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Product Management
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 2249
650 ## - SUBJECT
-- 76601
700 ## - ADDED ENTRY PERSONAL NAME
-- 76602
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type Koha renewals Koha collection
    Dewey Decimal Classification     Management Library Law Library L17-Lending Section 03/27/2019 Book World 620.00 7 658.827 DUT DD56312 10/16/2024 10/15/2024 1240.00 03/27/2019 Books Lending    
    Dewey Decimal Classification     Management Library Law Library L16-Lending section 03/27/2019 Book World 620.00 6 658.827 DUT DD56308 05/12/2025 09/16/2024 1240.00 03/27/2019 Books Lending 2  
    Dewey Decimal Classification     Management Library Law Library L17-Lending Section 03/27/2019 Book World 620.00 12 658.827 DUT DD56310 10/18/2024 10/16/2024 1240.00 03/27/2019 Books Lending 4  
    Dewey Decimal Classification     Management Library Law Library L17-Lending Section 03/27/2019 Book World 620.00 8 658.827 DUT DD56306 11/18/2024 11/08/2024 1240.00 03/27/2019 Books Lending    
    Dewey Decimal Classification     Management Library Law Library L17-Lending Section 03/27/2019 Book World 620.00 12 658.827 DUT DD56309 10/21/2024 10/16/2024 1240.00 03/27/2019 Books Lending 2  
    Dewey Decimal Classification     Management Library Management Library L17-Lending Section 03/27/2019 Book World 620.00 9 658.827 DUT DD56307 11/20/2024 09/02/2024 1240.00 03/27/2019 Books Lending 7  
    Dewey Decimal Classification   Reference Books (Not For Loan) Management Library Management Library L17-Lending Section 03/27/2019 Book World 620.00   658.827 DUT DD56305 03/27/2019   1240.00 03/27/2019 Reference Books   Reference
    Dewey Decimal Classification     Management Library Management Library L17-Lending Section 03/27/2019 Book World 620.00 6 658.827 DUT DD56311 11/30/2024 10/21/2024 1240.00 03/27/2019 Books Lending 2  
    Dewey Decimal Classification     Management Library Management Library L14-Lending section 03/27/2019 Book World 620.00 4 658.827 DUT DD56314 01/10/2022 12/16/2021 1240.00 03/27/2019 Books Lending    
    Dewey Decimal Classification     Management Library Management Library L17-Lending Section 03/27/2019 Book World 620.00 7 658.827 DUT DD56313 12/13/2024 09/11/2024 1240.00 03/27/2019 Books Lending 3