Brand management : principles and practices
Dutta, Kirti
Brand management : principles and practices - New Delhi: Oxford University Press, 2012 - xxiii, 455p.
reprint 2019
9780198069867
Management
658.827 / DUT
Brand management : principles and practices - New Delhi: Oxford University Press, 2012 - xxiii, 455p.
reprint 2019
9780198069867
Management
658.827 / DUT