Advertising management : includes sales promotion (Record no. 245711)

MARC details
000 -LEADER
fixed length control field 00594nam a2200217Ia 4500
005 - DATE & TIME
control field 20241017124738.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190221s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 9780198074120
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 659.1
Book Number JET
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jethwaney, Jaishri
245 #0 - TITLE STATEMENT
Title Advertising management : includes sales promotion
250 ## - EDITION STATEMENT
Edition statement 2
260 #2 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi:
Name of publisher, distributor, etc Oxford University Press,
Date of publication, distribution, etc 2012
300 ## - PHYSICAL DESCRIPTION
Pages xxi, 651p.
650 ## - SUBJECT
Subject Advertising
653 ## - Subject
Subject Marketing
654 ## - Subject
Subject Sales-promotion
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Jain, Shruti
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 3735
650 ## - SUBJECT
-- 7264
700 ## - ADDED ENTRY PERSONAL NAME
-- 3662
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha renewals Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Management Library Law Library L19-Lending Section 03/29/2019 Book World 745.00 4 2 659.1 JET DD56468 12/22/2022 12/14/2022 1490.00 03/28/2019 Books Lending
    Dewey Decimal Classification     Management Library Law Library L19-Lending Section 03/29/2019 Book World 745.00 2 3 659.1 JET DD56469 10/17/2024 10/17/2024 1490.00 03/28/2019 Books Lending
    Dewey Decimal Classification     Management Library Management Library L19-Lending Section 03/29/2019 Book World 745.00     659.1 JET DD56470 03/28/2019   1490.00 03/28/2019 Books Lending
    Dewey Decimal Classification     Management Library Management Library L19-Lending Section 03/29/2019 Book World 745.00 4   659.1 JET DD56467 12/12/2019 11/28/2019 1490.00 03/28/2019 Books Lending
    Dewey Decimal Classification   Reference Books (Not For Loan) Management Library Management Library R-21-Reference Section 03/29/2019 Book World 745.00     659.1 JET DD56466 03/28/2019   1490.00 03/28/2019 Reference Books