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Advertising management : includes sales promotion

Jethwaney, Jaishri

Advertising management : includes sales promotion - 2 - New Delhi: Oxford University Press, 2012 - xxi, 651p.

ISBN: 9780198074120

Subjects--Topical Terms:
Advertising

Subjects--Index Terms: Marketing

Subjects--Facted Index Terms:
Sales-promotion

Dewey Class. No.: 659.1 / JET

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