Services marketing (Record no. 244554)

MARC details
000 -LEADER
fixed length control field 00576nam a22002177a 4500
005 - DATE & TIME
control field 20210524131408.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181124b ||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 9788131516478
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.8
Book Number BAT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bateson, John E. G.
245 ## - TITLE STATEMENT
Title Services marketing
250 ## - EDITION STATEMENT
Edition statement 4th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi:
Name of publisher, distributor, etc Cengage,
Date of publication, distribution, etc 2011
300 ## - PHYSICAL DESCRIPTION
Pages xvii, 468p.
650 ## - SUBJECT
Subject Marketing
653 ## - Subject
Subject Service industries - marketing
654 ## - Subject
Subject Customer services
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Hoffman, K. Douglas
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 607
650 ## - SUBJECT
-- 6158
700 ## - ADDED ENTRY PERSONAL NAME
-- 9772
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification   Reference Books (Not For Loan) Reference Management Library Management Library R-20-Reference Section 11/25/2018 Complimentary 472.00   658.8 BAT DD53796 11/24/2018 944.00 11/24/2018 Books Lending