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Services marketing

Bateson, John E. G.

Services marketing - 4th - New Delhi: Cengage, 2011 - xvii, 468p.

ISBN: 9788131516478

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Service industries - marketing

Subjects--Facted Index Terms:
Customer services

Dewey Class. No.: 658.8 / BAT

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