Strategic brand management (Record no. 22482)

MARC details
000 -LEADER
fixed length control field 00553nam a22001937a 4500
005 - DATE & TIME
control field 20240821153823.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150318b xxu||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 8129702541
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.827
Book Number KEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
245 ## - TITLE STATEMENT
Title Strategic brand management
Sub Title : Building, measuring, and managing brand equity
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Pearson Education,
Date of publication, distribution, etc 2004
300 ## - PHYSICAL DESCRIPTION
Pages 788p.
650 ## - SUBJECT
Subject Management
650 ## - SUBJECT
Subject Brand management
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 9155
650 ## - SUBJECT
-- 6488
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha renewals Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Management Library Law Library L17-Lending Section 03/18/2015 Complimentary 779.00 13 4 658.827 KEL DD26979 02/21/2025 08/21/2024 1558.00 03/17/2015 Books Lending