Strategic brand management : Building, measuring, and managing brand equity
Keller, Kevin Lane
Strategic brand management : Building, measuring, and managing brand equity - 2nd ed. - New Delhi : Pearson Education, 2004 - 788p.
8129702541
Management
Brand management
658.827 / KEL
Strategic brand management : Building, measuring, and managing brand equity - 2nd ed. - New Delhi : Pearson Education, 2004 - 788p.
8129702541
Management
Brand management
658.827 / KEL