Brand positioning (Record no. 20021)

MARC details
000 -LEADER
fixed length control field 00516nam a22001817a 4500
005 - DATE & TIME
control field 20221125142410.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140711b xxu||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 0074624016
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.827
Book Number SEN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sengupta, Subroto
245 ## - TITLE STATEMENT
Title Brand positioning
Sub Title : Strategies for competitive advantage
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Tata McGraw Hill
Date of publication, distribution, etc 1995
300 ## - PHYSICAL DESCRIPTION
Pages xix, 299p.
650 ## - SUBJECT
Subject Management
650 ## - SUBJECT
Subject Brand management
942 ## - Item Type
Koha item type
100 ## - MAIN ENTRY--PERSONAL NAME
-- 7800
650 ## - SUBJECT
-- 7806
650 ## - SUBJECT
-- 6488
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Price effective from Koha item type
    Dewey Decimal Classification     Management Library Law Library L17-Lending Section 11/20/2014 1 658.827 SEN G1556 12/14/2022 11/25/2022 11/20/2014 Books Lending