Brand positioning : Strategies for competitive advantage
Sengupta, Subroto
Brand positioning : Strategies for competitive advantage - New Delhi Tata McGraw Hill 1995 - xix, 299p.
0074624016
Management
Brand management
658.827 / SEN
Brand positioning : Strategies for competitive advantage - New Delhi Tata McGraw Hill 1995 - xix, 299p.
0074624016
Management
Brand management
658.827 / SEN