Services marketing (Record no. 137866)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00661 a2200229 4500 |
| 005 - DATE & TIME | |
| control field | 20250303171833.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180530b ||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9789332587687 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UPES LIBRARY |
| Language of cataloging | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | WIR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wirtz, Jochen |
| 245 ## - TITLE STATEMENT | |
| Title | Services marketing |
| Sub Title | : people, technology, strategy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson India, |
| Place of publication, distribution, etc | New Delhi: |
| Date of publication, distribution, etc | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xxii, 817p. |
| 650 ## - SUBJECT | |
| Subject | Marketing |
| 653 ## - Subject | |
| Subject | Customer services - marketing |
| 654 ## - Subject | |
| Subject | Relationship marketing |
| 700 ## - ADDED ENTRY PERSONAL NAME | |
| Added Entry Personal Name | Lovelock, Christopher |
| 700 ## - ADDED ENTRY PERSONAL NAME | |
| Added Entry Personal Name | Chatterjee, Jayanta |
| 942 ## - Item Type | |
| Koha item type | Books Lending |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 58602 |
| 650 ## - SUBJECT | |
| -- | 6158 |
| 700 ## - ADDED ENTRY PERSONAL NAME | |
| -- | 8102 |
| 700 ## - ADDED ENTRY PERSONAL NAME | |
| -- | 8106 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Cost, replacement price | Price effective from | Koha item type | Koha date last borrowed | Koha renewals | Koha out on loan |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Management Library | Law Library | L16-Lending section | 05/29/2018 | Book World | 799.00 | 3 | 658.8 WIR | DD51715 | 10/15/2024 | 1598.00 | 05/29/2018 | Books Lending | 09/11/2024 | 1 | ||||||
| Dewey Decimal Classification | Management Library | Law Library | L16-Lending section | 05/29/2018 | Book World | 799.00 | 6 | 658.8 WIR | DD51718 | 01/30/2025 | 1598.00 | 05/29/2018 | Books Lending | 11/28/2024 | 5 | ||||||
| Dewey Decimal Classification | Management Library | Law Library | L16-Lending section | 02/28/2020 | Book World | 799.00 | 2 | 658.8 WIR | DD64189 | 10/15/2024 | 1598.00 | 02/28/2020 | Books Lending | 09/11/2024 | 2 | ||||||
| Dewey Decimal Classification | Management Library | Law Library | L16-Lending section | 02/28/2020 | Book World | 799.00 | 4 | 658.8 WIR | DD64195 | 10/15/2024 | 1598.00 | 02/28/2020 | Books Lending | 09/09/2024 | 2 | ||||||
| Dewey Decimal Classification | Management Library | Law Library | L16-Lending section | 02/28/2020 | Book World | 799.00 | 2 | 658.8 WIR | DD64194 | 10/15/2024 | 1598.00 | 02/28/2020 | Books Lending | 09/10/2024 | 2 | ||||||
| Dewey Decimal Classification | Management Library | Law Library | L16-Lending section | 02/28/2020 | Book World | 799.00 | 2 | 658.8 WIR | DD64193 | 10/22/2024 | 1598.00 | 02/28/2020 | Books Lending | 09/10/2024 | |||||||
| Dewey Decimal Classification | Management Library | Law Library | L15-Lending section | 02/28/2020 | Book World | 799.00 | 1 | 658.8 WIR | DD64188 | 05/12/2025 | 1598.00 | 02/28/2020 | Books Lending | 09/16/2024 | |||||||
| Dewey Decimal Classification | Management Library | Law Library | L16-Lending section | 02/28/2020 | Book World | 799.00 | 6 | 658.8 WIR | DD64186 | 12/16/2024 | 1598.00 | 02/28/2020 | Books Lending | 11/29/2024 | |||||||
| Dewey Decimal Classification | Reference Books (Not For Loan) | Reference | Management Library | Management Library | R-20-Reference Section | 03/23/2018 | Book World | 799.00 | 658.8 WIR | DD49328 | 03/23/2018 | 1598.00 | 03/20/2018 | Reference Books | |||||||
| Dewey Decimal Classification | Management Library | Management Library | L16-Lending section | 05/29/2018 | Book World | 799.00 | 5 | 658.8 WIR | DD51717 | 10/19/2022 | 1598.00 | 05/29/2018 | Books Lending | 10/13/2022 | |||||||
| Dewey Decimal Classification | Reference Books (Not For Loan) | Management Library | Management Library | L16-Lending section | 05/29/2018 | Book World | 799.00 | 658.8 WIR | DD51714 | 05/29/2018 | 1598.00 | 05/29/2018 | Reference Books | ||||||||
| Dewey Decimal Classification | Management Library | Management Library | L16-Lending section | 05/29/2018 | Book World | 799.00 | 3 | 658.8 WIR | DD51716 | 12/16/2024 | 1598.00 | 05/29/2018 | Books Lending | 10/11/2024 | 1 | ||||||
| Dewey Decimal Classification | Management Library | Management Library | L15-Lending section | 02/28/2020 | Book World | 799.00 | 2 | 658.8 WIR | DD64191 | 12/20/2024 | 1598.00 | 02/28/2020 | Books Lending | 09/16/2024 | 2 | ||||||
| Dewey Decimal Classification | Management Library | Management Library | L16-Lending section | 02/28/2020 | Book World | 799.00 | 1 | 658.8 WIR | DD64190 | 12/27/2021 | 1598.00 | 02/28/2020 | Books Lending | 12/15/2021 | |||||||
| Dewey Decimal Classification | Management Library | Management Library | L16-Lending section | 02/28/2020 | Book World | 799.00 | 3 | 658.8 WIR | DD64187 | 03/03/2025 | 1598.00 | 02/28/2020 | Books Lending | 03/03/2025 | |||||||
| Dewey Decimal Classification | Management Library | Management Library | L15-Lending section | 02/28/2020 | Book World | 799.00 | 2 | 658.8 WIR | DD64192 | 09/12/2024 | 1598.00 | 02/28/2020 | Books Lending | 09/12/2024 | 10/07/2024 |