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Services marketing : people, technology, strategy

Wirtz, Jochen

Services marketing : people, technology, strategy - 8th - New Delhi: Pearson India, 2018 - xxii, 817p.

ISBN: 9789332587687

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Customer services - marketing

Subjects--Facted Index Terms:
Relationship marketing

Dewey Class. No.: 658.8 / WIR

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