Advertising promotion and new media (Record no. 12354)

MARC details
000 -LEADER
fixed length control field 00546nam a2200205Ia 4500
005 - DATE & TIME
control field 20210531060530.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 812032739X
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 659.1
Book Number STA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Stafford, Marla R
245 ## - TITLE STATEMENT
Title Advertising promotion and new media
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi:
Name of publisher, distributor, etc Prentice Hall of India,
Date of publication, distribution, etc 2005
300 ## - PHYSICAL DESCRIPTION
Pages 380p.
650 ## - SUBJECT
Subject Advertising
653 ## - Subject
Subject Marketing
654 ## - Subject
Subject Promotion
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Faber, Ronald F
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 41380
650 ## - SUBJECT
-- 7264
700 ## - ADDED ENTRY PERSONAL NAME
-- 2390
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Cost, replacement price Price effective from Koha item type Source of acquisition Koha date last borrowed
    Dewey Decimal Classification     Management Library Management Library L19-Lending Section 05/16/2014 299.00   659.134 STA DD4384 05/16/2014 598.00 05/16/2014 Books Lending    
          Management Library Management Library L19-Lending Section 05/16/2014 295.00 2 659.134 STA DD12070 08/16/2017 590.00 10/20/2005 Books Lending   08/16/2017