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Advertising promotion and new media

Stafford, Marla R

Advertising promotion and new media - New Delhi: Prentice Hall of India, 2005 - 380p.

ISBN: 812032739X

Subjects--Topical Terms:
Advertising

Subjects--Index Terms: Marketing

Subjects--Facted Index Terms:
Promotion

Dewey Class. No.: 659.1 / STA

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