Advertising and sales promotion management (Record no. 12346)

MARC details
000 -LEADER
fixed length control field 00545nam a2200193Ia 4500
005 - DATE & TIME
control field 20231128111302.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 659.1
Book Number GUP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gupta, S L
245 ## - TITLE STATEMENT
Title Advertising and sales promotion management
Sub Title : Indian perspective text and cases
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Sultan Chand,
Date of publication, distribution, etc 2004
300 ## - PHYSICAL DESCRIPTION
Pages 648p.
650 ## - SUBJECT
Subject Advertising
653 ## - Subject
Subject Promotion
654 ## - Subject
Subject Marketing
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Ratna, V V
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 3135
650 ## - SUBJECT
-- 7264
700 ## - ADDED ENTRY PERSONAL NAME
-- 39583
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha renewals Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type Source of acquisition
          Management Library Law Library L19-Lending Section 05/16/2014 250.00 5   659.1 GUP DD11808 12/18/2023 11/28/2023 500.00 08/11/2005 Books Lending  
    Dewey Decimal Classification     Management Library Management Library L19-Lending Section 05/16/2014 250.00 3 1 659.1 GUP DD3573 12/03/2019 10/16/2019 500.00 05/16/2014 Books Lending  
    Dewey Decimal Classification     Management Library Management Library L19-Lending Section 05/16/2014 250.00 3 1 659.1 GUP DD3572 12/27/2022 12/03/2022 500.00 05/16/2014 Books Lending  
          Management Library Management Library L19-Lending Section 05/16/2014 250.00 6 1 659.1 GUP DD11809 05/16/2022 04/26/2022 500.00 08/11/2005 Books Lending