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Advertising and sales promotion management : Indian perspective text and cases

Gupta, S L

Advertising and sales promotion management : Indian perspective text and cases - New Delhi : Sultan Chand, 2004 - 648p.

Subjects--Topical Terms:
Advertising

Subjects--Index Terms: Promotion

Subjects--Facted Index Terms:
Marketing

Dewey Class. No.: 659.1 / GUP

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