Advertising and promotion (Record no. 12344)

MARC details
000 -LEADER
fixed length control field 00615nam a2200217Ia 4500
005 - DATE & TIME
control field 20241119120233.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 0070581940
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 659.1
Book Number BEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, Geroge E
245 ## - TITLE STATEMENT
Title Advertising and promotion
Sub Title :an integrated marketing communications perspective
250 ## - EDITION STATEMENT
Edition statement 6
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi:
Name of publisher, distributor, etc Tata McGraw Hill,
Date of publication, distribution, etc 2008
300 ## - PHYSICAL DESCRIPTION
Pages 779p.
650 ## - SUBJECT
Subject Advertising
653 ## - Subject
Subject Marketing -communication
654 ## - Subject
Subject Promotion
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Belch, Michael A
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 671
650 ## - SUBJECT
-- 7264
700 ## - ADDED ENTRY PERSONAL NAME
-- 672
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha renewals Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Management Library Management Library L17-Lending Section 05/16/2014 430.00 12 3 659.1 BEL DD7834 06/05/2025 11/19/2024 860.00 05/16/2014 Books Lending