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Advertising and promotion :an integrated marketing communications perspective

Belch, Geroge E

Advertising and promotion :an integrated marketing communications perspective - 6 - New Delhi: Tata McGraw Hill, 2008 - 779p.

ISBN: 0070581940

Subjects--Topical Terms:
Advertising

Subjects--Index Terms: Marketing -communication

Subjects--Facted Index Terms:
Promotion

Dewey Class. No.: 659.1 / BEL

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