Consumer behaviour and marketing action (Record no. 12076)

MARC details
000 -LEADER
fixed length control field 00507nam a2200193Ia 4500
005 - DATE & TIME
control field 20210715113915.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 9812401229
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.8342
Book Number ASS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Assael, Henry
245 ## - TITLE STATEMENT
Title Consumer behaviour and marketing action
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Singapore :
Name of publisher, distributor, etc Thomson Learning,
Date of publication, distribution, etc 1998
300 ## - PHYSICAL DESCRIPTION
Pages 718p.
650 ## - SUBJECT
Subject Management
653 ## - Subject
Subject Marketing management
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
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Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Management Library Management Library L18-Lending Section 05/16/2014 385.00   658.834 2 ASS DD299 05/16/2014 770.00 05/16/2014 Books Lending