Brand positioning (Record no. 11962)

MARC details
000 -LEADER
fixed length control field 00489nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 0070581592
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.827
Book Number SEN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sengupta, Subroto
245 ## - TITLE STATEMENT
Title Brand positioning
Sub Title : Strategies for competitive advantage
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi:
Name of publisher, distributor, etc Tata McGraw Hill,
Date of publication, distribution, etc 2006
300 ## - PHYSICAL DESCRIPTION
Pages 297p.
650 ## - SUBJECT
Subject Management
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 7800
650 ## - SUBJECT
-- 43785
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha renewals Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type Source of acquisition Koha out on loan
          Management Library Law Library L17-Lending Section 05/16/2014 275.00 2   658.827 SEN DD13962 11/12/2024 09/25/2024 550.00 04/02/2007 Books Lending    
    Dewey Decimal Classification     Management Library Law Library L17-Lending Section 05/16/2014 275.00 2   658.827 SEN DD6459 10/25/2024 09/17/2024 550.00 05/16/2014 Books Lending    
    Dewey Decimal Classification     Management Library Law Library L14-Lending section 05/16/2014 275.00 2   658.827 SEN DD6460 05/05/2023 05/05/2023 550.00 05/16/2014 Books Lending   06/30/2023
    Dewey Decimal Classification     Management Library Management Library L17-Lending Section 05/16/2014 275.00 3 2 658.827 SEN DD6458 04/07/2022 03/22/2022 550.00 05/16/2014 Books Lending    
          Management Library Management Library L17-Lending Section 05/16/2014 299.00 2   658.827 SEN DD14500 03/01/2016 02/23/2016 598.00 02/21/2008 Books Lending    
    Dewey Decimal Classification     Management Library Management Library L17-Lending Section 05/16/2014 275.00 1   658.827 SEN DD6461 03/10/2016 02/29/2016 550.00 05/16/2014 Books Lending    
    Dewey Decimal Classification     Management Library Management Library L17-Lending Section 05/16/2014 299.00     658.827 SEN DD8148 05/16/2014   598.00 05/16/2014 Books Lending