Brand positioning : Strategies for competitive advantage
Sengupta, Subroto
Brand positioning : Strategies for competitive advantage - 2nd ed. - New Delhi: Tata McGraw Hill, 2006 - 297p.
0070581592
Management
658.827 / SEN
Brand positioning : Strategies for competitive advantage - 2nd ed. - New Delhi: Tata McGraw Hill, 2006 - 297p.
0070581592
Management
658.827 / SEN