Service marketing (Record no. 11691)

MARC details
000 -LEADER
fixed length control field 00630nam a2200217Ia 4500
005 - DATE & TIME
control field 20231106105953.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 9789353160777
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.8
Book Number ZET
245 ## - TITLE STATEMENT
Title Service marketing
Sub Title : Integrating customer focus across the firm
250 ## - EDITION STATEMENT
Edition statement 7th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi:
Name of publisher, distributor, etc McGraw Hill,
Date of publication, distribution, etc 2018
300 ## - PHYSICAL DESCRIPTION
Pages 582p.
650 ## - SUBJECT
Subject Marketing
653 ## - Subject
Subject Customer services - marketing
654 ## - Subject
Subject Relationship marketing
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Bitner, Mary Jo
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Gremler, Dwayne D.
Relator Code , et.al.
942 ## - Item Type
Koha item type Books Lending
650 ## - SUBJECT
-- 6158
700 ## - ADDED ENTRY PERSONAL NAME
-- 895
700 ## - ADDED ENTRY PERSONAL NAME
-- 72221
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha renewals Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Koha item type
    Dewey Decimal Classification     Management Library Management Library L16-Lending section 01/04/2019   845.00 5 4 658.8 ZEI DD12997 12/22/2023 11/06/2023 1690.00 Books Lending