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Service marketing : Integrating customer focus across the firm

Service marketing : Integrating customer focus across the firm - 7th - New Delhi: McGraw Hill, 2018 - 582p.

ISBN: 9789353160777

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Customer services - marketing

Subjects--Facted Index Terms:
Relationship marketing

Dewey Class. No.: 658.8 / ZET

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