Service marketing (Record no. 11689)

MARC details
000 -LEADER
fixed length control field 00614nam a2200217Ia 4500
005 - DATE & TIME
control field 20210524113838.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 8177223763
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.8
Book Number CLO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.
245 ## - TITLE STATEMENT
Title Service marketing
Sub Title : operation management and strategy
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi:
Name of publisher, distributor, etc Biztantra Dreamtech,
Date of publication, distribution, etc 2004
300 ## - PHYSICAL DESCRIPTION
Pages 460p.
650 ## - SUBJECT
Subject Marketing
653 ## - Subject
Subject Customer services - marketing
654 ## - Subject
Subject Relationship marketing
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Kurtz, David L.
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 1606
650 ## - SUBJECT
-- 6158
700 ## - ADDED ENTRY PERSONAL NAME
-- 4397
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Management Library Management Library L16-Lending section 05/16/2014 279.00   658.8 CLO DD5707 05/16/2014 558.00 05/16/2014 Books Lending