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Service marketing : operation management and strategy

Clow, Kenneth E.

Service marketing : operation management and strategy - 2nd - New Delhi: Biztantra Dreamtech, 2004 - 460p.

ISBN: 8177223763

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Customer services - marketing

Subjects--Facted Index Terms:
Relationship marketing

Dewey Class. No.: 658.8 / CLO

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