Marketing moves : A new approach to profits, growth, and renewal (Record no. 11639)

MARC details
000 -LEADER
fixed length control field 00610nam a2200205Ia 4500
005 - DATE & TIME
control field 20231108120612.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 978-1-57851-600-1
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.8
Book Number KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 ## - TITLE STATEMENT
Title Marketing moves : A new approach to profits, growth, and renewal
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc Harvard Business School,
Date of publication, distribution, etc 2002
300 ## - PHYSICAL DESCRIPTION
Pages xii, 193p.
650 ## - SUBJECT
Subject Management
650 ## - SUBJECT
Subject Marketing management
650 ## - SUBJECT
Subject Telemarketing management
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Jain, Dipak C
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 6916
650 ## - SUBJECT
-- 765825
700 ## - ADDED ENTRY PERSONAL NAME
-- 745456
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha renewals Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Management Library Management Library L16-Lending section 05/16/2014 Book World 1795.00 1 2 658.8 KOT DD24527 11/03/2023 09/19/2023 3590.00 01/22/2014 Books Lending