Basic marketing (Record no. 11467)

MARC details
000 -LEADER
fixed length control field 00570nam a2200205Ia 4500
005 - DATE & TIME
control field 20230408154039.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 9780070620186
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.8
Book Number PER
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D
245 ## - TITLE STATEMENT
Title Basic marketing
Sub Title : a global managerial approach
250 ## - EDITION STATEMENT
Edition statement 15th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Tata McGraw Hill,
Date of publication, distribution, etc 2005
300 ## - PHYSICAL DESCRIPTION
Pages xviii, 793p.
500 ## - GENERAL NOTE
General note Reprint 2006
650 ## - SUBJECT
Subject Management
650 ## - SUBJECT
Subject Marketing management
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 36394
650 ## - SUBJECT
-- 744653
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type Source of acquisition
    Dewey Decimal Classification     Management Central LIBRARY Central LIBRARY L17-GF Room No.1 05/16/2014 410.00 2 658.8 PER DD8097 08/05/2017 07/04/2017 820.00 05/16/2014 Books Lending  
            Management Library Law Library L16-Lending section 05/16/2014 395.00 2 658.8 PER DD12971 05/12/2023 04/08/2023 790.00 02/21/2007 Books Lending  
    Dewey Decimal Classification       Management Library Management Library L16-Lending section 05/16/2014     658.8 PER DD2864 05/16/2014     05/16/2014 Books Lending