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Basic marketing : a global managerial approach

Perreault, William D

Basic marketing : a global managerial approach - 15th ed. - New Delhi : Tata McGraw Hill, 2005 - xviii, 793p.

Reprint 2006

ISBN: 9780070620186

Subjects--Topical Terms:
Management
Marketing management

Dewey Class. No.: 658.8 / PER

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