Brand new: How entrepreneurs earned consumer's trust from wedgwood to dell (Record no. 10955)

MARC details
000 -LEADER
fixed length control field 00523nam a2200181Ia 4500
005 - DATE & TIME
control field 20231108111505.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 978-1-57851-221-8
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.421
Book Number KOE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Koehn, Nancy F
245 ## - TITLE STATEMENT
Title Brand new: How entrepreneurs earned consumer's trust from wedgwood to dell
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc Harvard Business School,
Date of publication, distribution, etc 2001
300 ## - PHYSICAL DESCRIPTION
Pages 469p.
650 ## - SUBJECT
Subject Branding
650 ## - SUBJECT
Subject Management
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 4202
650 ## - SUBJECT
-- 6235
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Management Library Management Library L16-Lending section 05/16/2014 Book World 1995.00 1 658.421 KOE DD24192 10/05/2018 08/21/2018 3990.00 01/22/2014 Books Lending