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Loyalty effect : The hidden force behind growth, profits, and lasting value

Reichheld, Frederick F

Loyalty effect : The hidden force behind growth, profits, and lasting value - Boston Harvard Business School 1996 - xviii, 323

ISBN: 978-1-57851-687-2

Subjects--Topical Terms:
Customer relations
Loyalty
Management

Dewey Class. No.: 658.4 / HBS

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