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Marketing theory : evolution and evaluation of schools of marketing thought

Sheth, Jagdish N.

Marketing theory : evolution and evaluation of schools of marketing thought - New Delhi : Wiley India Pvt Ltd, 2022 - xxxvi, 264p.

ISBN: 9789354641206

Subjects--Topical Terms:
Management

Dewey Class. No.: 658.8 / SHE

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