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Service management and marketing : customer management in service competition

Gronroos, Christian

Service management and marketing : customer management in service competition - 3rd - New Delhi: Wiley India, 2007 - x, 483p.

Reprint- 2016

ISBN: 9788126512874

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Service industries - marketing

Subjects--Facted Index Terms:
Customer services

Dewey Class. No.: 658.8 / GRO

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