Rising tide : Lessons from 165 years of brand building at Procter and gamble
Dyer, Davis
Rising tide : Lessons from 165 years of brand building at Procter and gamble - Boston Harvard Business Review 2004 - vii, 467p.
978-1-59139-147-0
Branding
Management
338.767 / DYE
Rising tide : Lessons from 165 years of brand building at Procter and gamble - Boston Harvard Business Review 2004 - vii, 467p.
978-1-59139-147-0
Branding
Management
338.767 / DYE