Services marketing
Lovelock, Christopher
Services marketing : People, technology, strategy - 5th - New Delhi Pearson Education 2007 - xvi, 594p.
8177584502 9788177584509
Management
Marketing management
658.8 / LOV
Services marketing : People, technology, strategy - 5th - New Delhi Pearson Education 2007 - xvi, 594p.
8177584502 9788177584509
Management
Marketing management
658.8 / LOV