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4-D Branding cracking the corporate code of the network economy

Gad, Thomas

4-D Branding cracking the corporate code of the network economy - New Delhi: Pearson, 2001 - 183p.

ISBN: 8178084384

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Brand management

Dewey Class. No.: 658.827 / GAD

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