Foundation of marketing theory: toward a general theory of marketing
Hunt, Shelby D
Foundation of marketing theory: toward a general theory of marketing - New Delhi: Prentice Hall of India, 2003 - 323p.
8120322401
Management
Marketing
658.8 / HUN
Foundation of marketing theory: toward a general theory of marketing - New Delhi: Prentice Hall of India, 2003 - 323p.
8120322401
Management
Marketing
658.8 / HUN