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| 005 | 20241224072512.0 | ||
| 008 | 180308s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9788131502815 | ||
| 040 |
_aUPES LIBRARY _bEnglish |
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| 082 |
_a658.8 _bZIK |
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| 100 |
_aZikmund, William G. _910664 |
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| 245 | 0 | _aEssentials of marketing research | |
| 250 | _a3rd ed. | ||
| 260 |
_aDelhi: _bCengage Learning, _c2007 |
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| 300 | _axvii, 414p. | ||
| 500 | _aIncludes index | ||
| 650 |
_aManagement _963661 |
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| 650 |
_aMarketing Management _963662 |
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| 700 |
_aBabin, Barry J. _910667 |
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| 942 | _cBK | ||