000 00438nam a2200157Ia 4500
999 _c8784
_d8784
008 140515s9999||||xx |||||||||||||| ||und||
040 _aUPES LIBRARY
_bEnglish
082 _a658.03
_bENC V.1
100 _aLancaster, Geoff
_94458
245 _aStrategic brand management: building, measuring and brand equity
260 _aNew Delhi:
_bCrest Publishing,
_c2002
650 _aManagement
_945725
650 _aStrategic Management
_945726
942 _cBK