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020 _a9780333937198
024 _a0333937198
040 _aUPES LIBRARY
_bEnglish
082 _a658.8
_bRAM
100 _aRamaswamy, V. S
_95834
245 _aMarketing management
_b: planning, implementation and control
250 _a3rd ed.
260 _c2002
_bMacmillan,
_aNew Delhi:
300 _axxxv, 748p.
500 _aIncludes index
650 _aMarketing
_96158
700 _aNamakumari, S
_95450
942 _cBBCMES
999 _c84
_d84