000 | 00587 a2200193 4500 | ||
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005 | 20250508153626.0 | ||
008 | 250508b |||||||| |||| 00| 0 eng d | ||
020 |
_a9789354641206 _qPB |
||
040 |
_aUPES Library _bEnglish |
||
082 |
_a658.8 _bSHE |
||
100 |
_aSheth, Jagdish N. _919073 |
||
245 |
_aMarketing theory _b: evolution and evaluation of schools of marketing thought |
||
260 |
_bWiley India Pvt Ltd, _aNew Delhi : _c2022 |
||
300 | _axxxvi, 264p. | ||
650 | _aManagement | ||
700 |
_4Author2 _aParvatiyar, Atul _95744 |
||
705 |
_4Author2 _aUslay, Can |
||
942 | _cBK | ||
999 |
_c829216 _d829216 |