000 00587 a2200193 4500
005 20250508153626.0
008 250508b |||||||| |||| 00| 0 eng d
020 _a9789354641206
_qPB
040 _aUPES Library
_bEnglish
082 _a658.8
_bSHE
100 _aSheth, Jagdish N.
_919073
245 _aMarketing theory
_b: evolution and evaluation of schools of marketing thought
260 _bWiley India Pvt Ltd,
_aNew Delhi :
_c2022
300 _axxxvi, 264p.
650 _aManagement
700 _4Author2
_aParvatiyar, Atul
_95744
705 _4Author2
_aUslay, Can
942 _cBK
999 _c829216
_d829216