| 000 | 00691nam a22002297a 4500 | ||
|---|---|---|---|
| 005 | 20250320124036.0 | ||
| 008 | 250320b xxu||||| |||| 00| 0 eng d | ||
| 020 |
_a9789353946135 _qPB |
||
| 040 |
_aUPES LIBRARY _bEnglish |
||
| 082 |
_a658.827 _bKEL |
||
| 100 |
_aKeller, Kevin Lane _99155 |
||
| 245 |
_aStrategic brand management _b: Building, measuring and managing brand equity |
||
| 250 | _a5th, ed | ||
| 260 |
_bPearson, _aNoida : _c2020 |
||
| 300 | _axxx, 642p. | ||
| 500 | _a8th impression 2025 | ||
| 650 | _aManagement | ||
| 653 | _aBrand management | ||
| 700 |
_aSwaminathan. Vanitha _4Author2 _9771166 |
||
| 700 |
_aParameswaran, Ambi M. G. _4, et.al. _954625 |
||
| 942 | _cBK | ||
| 999 |
_c829169 _d829169 |
||