| 000 | 00602nam a22001937a 4500 | ||
|---|---|---|---|
| 005 | 20250304125535.0 | ||
| 008 | 240216b |||||||| |||| 00| 0 eng d | ||
| 020 |
_a9780070144965 _qPB |
||
| 040 |
_aUPES LIBRARY _bEnglish |
||
| 082 |
_a659.1 _bBEL |
||
| 100 |
_aBelch, Geroge E _9671 |
||
| 245 |
_aAdvertising and promotion _b: an integrated marketing communications perspective |
||
| 250 | _a7th ed. | ||
| 260 |
_aNew Delhi : _bTata McGraw Hill, _c2010 |
||
| 300 | _axxxiii, 1075p. | ||
| 650 |
_aAdvertising and Promotion _9768511 |
||
| 700 |
_4Author2 _a Belch, Michael A _9672 |
||
| 942 | _cBK | ||
| 999 |
_c828019 _d828019 |
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