000 00513 a2200193 4500
005 20240201161419.0
008 240201b |||||||| |||| 00| 0 eng d
020 _a9780815382508
_qPB
040 _aUPES LIBRARY
_bEnglish
082 _a659.101
_bROD
100 _aRodgers, Shelly
_4Ed.
_9666613
245 _aAdvertising theory
250 _a2nd ed.
260 _bRoutledge,
_aNew York :
_c2019
300 _axx, 548p.
650 _aAdvertising
_97264
700 _4Ed.
_aThorson, Esther
_9768104
942 _cBK
999 _c826429
_d826429