000 00549 a2200193 4500
005 20240220152519.0
008 240220b |||||||| |||| 00| 0 eng d
020 _a9789356400634
_qPB
040 _aUPES LIBRARY
_bEnglish
082 _a658.8
_bPAL
100 _aPalmatier, Robert W.
_9768592
245 _aMarketing analytics
_b: based on first principles
260 _bBloomsbury,
_aNew Delhi :
_c2022
300 _axxvi, 399p.
650 _aMarketing
_96158
700 _aPetersen, J. Andrew
_9768593
705 _aGermann, Frank
942 _cBK
999 _c825657
_d825657