| 000 | 00641nam a22002177a 4500 | ||
|---|---|---|---|
| 999 |
_c32045 _d32045 |
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| 005 | 20250603161843.0 | ||
| 008 | 170913b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9789332542204 | ||
| 040 |
_aUPES LIBRARY _bEnglish |
||
| 082 |
_a658.827 _bKEL |
||
| 100 |
_aKeller, P. J. _954624 |
||
| 245 | _aStrategic brand management : Building, measuring and managing brand equity | ||
| 250 | _a4th, ed | ||
| 260 |
_bPearson India, _aNoida : _c2015 |
||
| 300 | _axxix, 586p. | ||
| 500 | _a2nd impression 2016 | ||
| 650 |
_aBrand management _96488 |
||
| 700 |
_aParameswaran, Ambi M. G _954625 |
||
| 700 |
_aJacob, Isaac _954626 |
||
| 942 | _cBK | ||