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040 _aUPES LIBRARY
_bEnglish
082 _a659.1
_bCHU
100 _aChunawalla, S.A.
_936402
245 _aFoundations of advertising: theory and practices
250 _a7th rev. ed.
260 _aMumbai:
_bHimalaya,
_c2008
300 _a744p.
650 _aManagement
_936403
700 _aSethia, K C
_936404
942 _cBK