| 000 | 00582nam a2200205Ia 4500 | ||
|---|---|---|---|
| 005 | 20210516215736.0 | ||
| 008 | 140514s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9788120311787 | ||
| 040 |
_aUPES LIBRARY _bEnglish |
||
| 082 |
_a658.8 _bKOT |
||
| 100 |
_aKotler, Philip _96916 |
||
| 245 |
_aMarketing management _b: analysis, planning, implementation and control |
||
| 250 | _a9th ed. | ||
| 260 |
_c1997 _bPrentice Hall of India, _aNew Delhi: |
||
| 300 | _avp. | ||
| 500 | _aIncludes index | ||
| 650 |
_aMarketing _96158 |
||
| 653 | _aMarketing management | ||
| 942 | _cBBCMES | ||
| 999 |
_c29261 _d29261 |
||