| 000 | 00545nam a22001937a 4500 | ||
|---|---|---|---|
| 005 | 20161114150925.0 | ||
| 008 | 161114b xxu||||| |||| 00| 0 eng d | ||
| 040 |
_aUPES LIBRARY _bEnglish |
||
| 082 |
_a658.802 _bVYA |
||
| 100 |
_aVyas, Shyam Babu _934170 |
||
| 245 | _aMarketing & consumer behavior: basic concepts | ||
| 250 | _a2nd ed. | ||
| 260 |
_aNew Delhi: _bM.A.R.C. Group, _c1996 |
||
| 300 | _axxiv, 353p. | ||
| 650 |
_aManagement _934171 |
||
| 650 |
_aMarketing management _934172 |
||
| 650 |
_aConsumer behavior _96716 |
||
| 942 | _cBK | ||
| 999 |
_c29122 _d29122 |
||